Today, almost everyone has a business card. Even so, the demand for them is declining rapidly as more and more businesses ditch traditional cards in favor of digital versions instead. If you are looking to create your own business cards, it’s worth asking why so many companies are switching from print to pixels. In this post, we will discuss 10 reasons why you should ditch traditional business cards and switch to digital instead.
1. Digital business cards create a memorable experience
A digital business card is created to act as a brief introduction to your brand. So, it makes sense that you would want it to be something that makes a lasting impression. This is why many businesses are turning to digital cards to create memorable introductions. Even the best print business card won’t ever get the same amount of engagement as a digital card that has been shared online. Digital cards are also likely to be seen by more people than cards printed off and handed out on the street. The more people that see your card, the more chance you have of attracting new clients and connecting with new contacts.
2. Digital cards are far more cost effective
One of the most significant advantages of digital cards is how much more cost-effective they are. A traditional business card is likely to cost around $500 per 100,000. In contrast, it will cost around $50 to send the same number of people a digital business card. Depending on which card service you use, you may even be able to send your cards for free. And, even if you have to pay a small fee, it will still be a fraction of the cost of a print business card. Traditional cards are also far more difficult and time-consuming to keep track of. You will also have to manually update and reorder them when your supply runs out. Digital cards, on the other hand, are far easier to manage. This will allow you to spend more time growing your business and connecting with new contacts instead of organizing your cards. Most digital card services allow you to create an online portfolio to showcase your business. This will make it easy to keep track of all your cards and how many people have viewed them.
3. Print business cards don’t collect new contact information
One of the most important functions of a business card is to collect more contact information. This is what will allow you to stay in touch with new clients. However, print business cards are becoming less and less effective at this task. This is because more and more people are opting to store their information digitally instead. Because digital cards are easier to store and share, more people will be more likely to keep them in their digital address book. In fact, studies have shown that 93% of people would be more likely to keep a digital business card than a printed one. This means that traditional cards could actually have the opposite effect. People may be less likely to keep your printed card in their address book. As a result, you may lose touch with potential customers and clients.
4. Digital cards can be seen by a wider audience
Traditional cards are often given to people you have met in person. This means that the number of people who see your card is limited to the people you come in contact with. However, digital cards can be shared online. This means that they can be seen by an unlimited number of people from around the globe. And, even if you don’t actively promote your digital business card, the cards will still be visible to potential clients. Online search engines like Google allow people to discover your contact information with ease. You can also share your digital cards on social media and with your existing contacts for added exposure. Many digital card services allow you to include links to your website and social media pages on your cards. This will make it easy for people to see your products and services and contact you easily.
5. Digital cards can help you build your professional brand
Another reason to switch to digital business cards is to help you build your professional brand. A printed card doesn’t really say anything about your brand or your company. But, a digital card can be customized to include your logo and other branding elements. However, not all digital card services allow you to create your own custom cards. So, it’s important to research the different services and what they offer before making your choice. You can use your card to promote your company vision and mission, showcase your products and services, and highlight your team members. This will help you build a stronger brand around your company and make your cards more memorable for potential clients and contacts. It’s also important to keep your card up to date with any new information or changes to your brand. This will help you stay consistent and up-to-date with your current image.
6. Many digital card services offer free tools to help grow your business
Another advantage of digital cards is that many card services offer free tools to help grow your business. Many of these will allow you to create your cards for free. And, even if you have to pay for your cards, you will likely save significantly more than you would with traditional cards. Many digital card services will also offer you the ability to create an online portfolio to showcase your business. This will allow you to showcase your work, showcase your products, and share your contact information with ease. Many of the same companies will also offer online analytics to help you track the effectiveness of your business cards. This can be helpful to see which contacts have viewed your cards and which have not. It can also help you track how effective your cards are at generating new clients.
7. Digital business cards allow you to track their effectiveness
Another advantage of digital business cards is that you will be able to track their effectiveness. This is something that print cards simply can’t do. Traditional cards can be handed out to people offline. But, if the person doesn’t choose to enter their details online, then you will never know they have your card. You can track the effectiveness of your digital cards by looking at how many people have viewed them online. This will tell you how many cards are being added to your digital address book. You can also see which cards have been shared and with whom. This will allow you to see which cards are more effective at generating new leads and clients. You can then focus on sharing your digital cards with the people most likely to buy from you. When comparing digital vs traditional business cards, it’s important to consider the benefits of each. You may even find that there is a hybrid card service that offers the best of both worlds.
When comparing digital vs traditional business cards, it’s important to consider the benefits of each. Traditional cards are often printed on thick, high-quality paper. They look professional and can be kept for years. Digital cards, on the other hand, are often designed to be printed on a standard piece of paper. However, digital cards are far more cost effective and easier to manage. They are also more likely to be seen by a wider audience and help you build your professional brand. Regardless of whether you choose digital cards or printed business cards, it’s important that your cards feature the right contact information. This includes your company name, logo, and the name of the person who has the card. Ultimately, a business card is a great investment. It is one of the best ways to introduce yourself to potential clients. It can also be used to collect new contacts and show off your brand. And, there are plenty of reasons to ditch traditional cards in favor of digital versions instead.
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